The Anni Philosophy

Anni was created from a space of love and wonder by two best friends. A collection of crystal-filled, heirloom keepsake watches to help launch you into the present moment. Intentional pieces you can live in and hold close to your heart as a talisman and reminder to be here now, knowing that you’re exactly where you are supposed to be. To pause, to step out of the circle of time, and into the circle of love. 


In a world full of cell phones & smart watches it has become so routine to stay plugged in and connected. But how connected are we really, with our true selves?  

Anni is a beautiful reminder that you are safe, eternally loved, protected, and being taken care of. In the midst of uncertainty or doubt, to look down at your wrist and be inspired to relax, to feel the love in your heart and keep to that as your focus on every situation. A sign and symbol to breathe in the joy of your spirit, tapping into the light inside of you. To carry magic, miracles, and love with you wherever you may go. Knowing that being in love, and staying in that love means seeing the beloved all around you and feeling that inside you.


The universe is working for your highest good, attracting your true desires. Surrender. Release what no longer serves you, trust the process, and be gentle with yourself.