About Anni

The magic can never leave you, because it is you. You are the magic.

We are Annie & Annika, the hearts & souls of Anni. We’ve been on this life journey together for over 12 years! Through the ebbs & flows of our personal lives, we’ve always remained bonded over our shared love of the beauty all around us— romanticizing the every day small moments & embodying this magic daily.


Our friendship deepened at a new level when we both found ourselves in the midst of heavy life circumstances that similarly aligned. Leaning deeper into our vulnerability with one another, we started to expose parts of ourselves we had been afraid to show before, which brought us closer together. Leaning into one another, as well as developing practices to lean into the faith of the universe taking care of us. We started a shared ritual during full & new moons of writing down our deepest desires as well as the messy, uncomfortable parts of ourselves we were wanting to release. What we wanted to attract, and what we wanted the universe to remove from us. We would read these aloud to one another, no matter how shameful some things may have felt at times, only to be met with love & compassion from each other. 

Through the midst of this we both stayed rooted in our truth— that even though life can feel so scary, uncertain, and unpredictable, we could still lean into happiness & beauty in the midst of any storm. We could find equanimity in the midst of any chaos. We could surrender to the duality of feeling immense sadness & frustration, while at the same time still being rooted in the beauty & joy of the universes gifts all around us. That we were never alone, the universe was protecting us, guiding us, & always loving us, even if we couldn’t see in that moment how it was happening. Trusting that we were being taken care of.


We developed Anni as a testament to our journeys & how helpful launching into the present moment has been for us. Creating these Anni heirlooms to help others to see the beauty of their life, to cultivate & nourish that beauty with daily practices and reminders. That the vulnerable parts of yourself that you may feel afraid to show, can be what is most endearing & relatable to others on their journeys. We hope to inspire others to choose to see the magic happening all around them, to choose to lean into that magic no matter what chapter of life you may find yourself in!